Ok, so you have a subscription to your favorite audience measurement data provider. Are you making the best use of it? Do you get a complete return on your investment?
Media Meets Rating on Your Desktop
With Actus Rating Analyzer, get a deeper understanding of the information presented to you by viewing rating information along with the actual media. View your own and your competitors rating side by side on your desktop. Compare different instances of the same show on your own screen. Track changes in the ratings as the season progresses. With Rating Analyzer you will be the first to identify trends in viewers’ tastes.
The most important information is a click away
Actus Rating Anaylzer automatically calculates the most common information extracted from the ratings. 10 most viewed shows on each channel, average rating for per show, 10 most viewed media items (rating picks) – These are just a few examples of the information extracted automatically.
Are You Making the Most of Your Ads?
Rating Analyzer automatically finds the most profitable ads in your broadcast.
No Need to Create Your Own Complicated Excel Charts
Actus Rating Analyzer is the only tool you will need for analyzing your ratings data. Every chart, pie and table you can think of is already there. You can easily export this analyzed information to excel files to integrate with other systems.
Main Applications:
• Program planning and media-related decision making
• Trends identification and audience taste
• Marketing process success analysis
• Production planning assistance
• Advertising and position scheduling
Main Features:
• View Rating information along with the actual media
• Playback multiple channels side by side with ratings
• Automatic extraction of most used information
• Graphical presentation of the rating information
• Select any time frame for rating comparison
• Navigate using Program Guide information
• Select different time scales and demographic groups
• Click on any point-of-interest on the graph and be automatically navigated there
