July 2011- India TV Makes the Most of Their Ratings Information with Actus Rating Analyzer

Tel Aviv, Israel- June 2011- India TV (Independent News Service Pvt Ltd) is a Hindi news channel whose headquarters is based in Noida, India. India TV is India’s first news channel that was designed with the Indian people in mind, appealing to the masses with its unique style of presentation.

India TV’s marketing and research departments have chosen Actus Rating Analyzer to further understand their Viewership Reports (ratings information) by viewing in-depth rating information alongside the actual broadcast footage. Rating Analyzer allows for the viewing of multiple channels and demographic groups to be displayed simultaneously giving system users the unique ability to easily view all relevant information. India TV can now determine exactly how theirs, and their competitor’s viewership is affected by their broadcasted content.  

India TV will also use the Actus system to export clips of the recorded content in various video and audio formats for further use, including segment verification, and have the ability to upload content to web and mobile servers for Video-on-Demand clip distribution.